ZenART's Membership Plans Terms & Conditions

(Updates effective 17/08/2020)

These terms and conditions (“Terms and Conditions”) govern the ZenART Supplies Rewards & Referral Plan as well as Subscribe & Save Plan (“Membership Plans”), and members of the programs will earn zen coins in connection with the purchase of qualifying online products and online activities that are redeemable towards the purchase of certain products online. For the re-occurring members (Subscribe & Save Plan) this includes exclusive gifts & content.


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  • How To Enroll in the Rewards & Referral Program. (a) Create an account: Visit www.zenartsupplies.com (the "Site" or "Online") and become a registered user of the Site. Click here to be taken directly to the registration page. You will be asked for your first and last name, your email address, and a password. You will also be given the option to sign up for our newsletter. Once you have submitted the requisite information, you will be sent an email to the address you listed confirming your membership. Once you have confirmed your email address, you are automatically enrolled in the Reward & Referral Program and are a member (“Member”).
  • How to Access/Change Your Member Information. You must keep your personal information on your Account up-to-date. To do so, click on the "My Account" section and access your account by entering your registered email address and current password. From your dashboard you can access your account information; review your current and past orders; change your profile; manage your subscriptions and applications, and access your previous purchases.
  • How to Cancel Your Membership. You may cancel an account at any time. To cancel your account, please send an email to support@zenartsupplies.co and write “cancel membership” in the subject line. The email must come from the account currently listed on our servers as being associated with your Rewards & Referral Program. If you no longer have access to that email address, please email our customer service department and we will verify your status and cancel your account. Upon cancellation, you are no longer a member, and any unused zen coins accrued in your account will be forfeited and cannot be redeemed. Zen coins maintain their value only on valid accounts in good standing, and except as otherwise provided here for redemption, have no cash value outside of their redemption value on the Site.


  • General Members can earn zen coins on the purchase of qualifying online products at zenartsupplies.co. To receive zen coins for your Online purchases, you must be signed into your account. You may check at any time to see if you are signed in to the Site by looking in the upper right-hand corner of the site. Gift cards do not qualify for zen coins. Other products that do not qualify for zen coins are noted on the Site.
  • Earning Rate. Members earn 5 sen coins for every $1.00 spent on qualifying purchases (in other words, one (5) zen coins for every one dollar ($1) spent). Zen coins are based on your order subtotal, after any discounts, only. Zen coins are rounded down to the nearest whole number. For example, if you spend $9.99, you will receive 9 zen coins. The calculation is as follows: $9.99 x 1 zen coins per dollar = 9.99 zen coins, which is rounded down to 9 zen coins. This program started on August 17, 2020, and initial levels were set on the 2020 amount spent on ordering products. Note: Shipping and Taxes are not taken into consideration. If an item is return and/or price adjusted that will also be removed from your rewards calculations.
  • Gift Cards. Gift card purchases are not eligible to receive zen coins. However, once a gift card is redeemed, zen coins will be awarded to the recipient for the subtotal after any gift card values, provided s/he is logged into the account, as outlined in these Terms and Conditions.
  • Addition of Zen Coins to Accounts. Zen Coins will be added to your Account under the following conditions, and will generally show up immediately. You will receive zen coins:
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  • Bonus Zen Coins Promotions. From time to time, ZenART Supplies may run certain bonus zen coin promotions. Under bonus zen coin promotions, Members can earn additional or "bonus zen coins" in connection with the purchase of certain online products. When you purchase these specially marked products or make the purchase during a bonus zen coins time period, you will earn bonus zen coins on each product, as specified in the offer. Bonus zen coin promotions are subject to the terms and conditions of the offer and may be offered at any time in ZenART Supplies sole discretion. Bonus zen coin offers cannot be combined with any other offer.
  • Limitations on Bonus Zen Coins and Zen Coins, Generally. These terms apply to zen coins and bonus zen coins accruals. If you purchase a product during a promotion and the product comes with an additional, free product, zen coins will not be issued on the retail value of the free product. If you redeem zen coins towards the purchase of a product and pay a portion of the retail price after the zen coin's redemption, you will receive zen coins only on the leftover retail amount you pay, and not on any value attributed to the zen coin you used. If you redeem zen coins towards the purchase of a product in an amount equal to the full price of the product, you will not earn any zen coins.
  • Non-purchase Options for Earning Zen Coins. You may also earn additional zen coins on non-purchase activities. From time to time, ZenART Supplies may offer you the chance to win various prizes, and earn zen coins, for entering into promotions. For sweepstakes promotions, there is NO PURCHASE NECESSARY TO PLAY OR TO WIN. Rules and restrictions will apply to such promotions and may be found on the entry page of any promotion.
  • Referring a friend to ZenART Supplies. Email a friend an $8 off coupon on $50 order by clicking “ Earn Zen Coins” then “ Refer a Friend”. Enter the email address of a friend who has not purchased with ZenART Supplies before (if your referral has shopped with us before the referral link will be automatically voided by the system). A referral link will be sent to your friend with an $8 off coupon on a $50 order. $8 off coupon on $50 order will automatically be rewarded to your account only if the referral friend used the link sent to them from your referral account and makes a qualifying first-time purchase with ZenART Supplies. Your Referral friend will receive an $8 off coupon on $50 order, 200 zen coins for signing up, and zen coins from their first purchase made while signed into their new ZenART Supplies account.


  • How To Use Your Zen Coins. Zen Coins must be used in increments outlined in these Terms and Conditions. The maximum number of zen coins that may be used in a single transaction is 10,000 zen coins. Zen Coins may only be used Online at the ZenART Supplies website. Zen Coins towards Products: Members can use their zen coins to reduce the purchase price of a product or to receive a product for free based on the following scale:
    • 500 zen coins = $5.00 off
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    • 1,500 zen coins = $15.00 off your at least $50 order
    • 2,500 zen coins = $25.00 off your at least $50 order

    Zen Coins can only be redeemed in any combination of the zen coin and increment amounts set forth above. Redemption of zen coins towards purchases of products is subject to product availability. Any rewards discounts that are applied to the order, will be distributed equally to the applicable items in the order when completing a return.

  • Gift cards. Once available, zen coins cannot be used towards the purchase of gift cards. Gift card redemption, however, is eligible for zen coins. Zen Coins accrued pursuant to the use of a gift card will benefit the gift card user, provided the user has an account in accordance with these Terms and Conditions.
  • To Redeem your Zen Coins. Before you begin shopping with us, sign in to your Shop account on our site. Select “Redeem Zen Coins” from the red tab housed in the lower left-hand corner of the screen and select the amount of zen coins you would like to redeem. You will be issued a custom code that you can copy and paste into the discount bar during check out (Please note - only one code can be used). Your total payment amount will be discounted by the amount of zen coins you allocate to the purchase. Note that zen coins may only be redeemed for the purchase price of the product. Sales tax, shipping, and other handling charges assessed in addition to the price of the product are your responsibility and zen coins may not be used to discount these additional charges.
  • Exclusions. Only one account per natural person. Only one discount code can be redeemed per transaction. Rewards redemption codes may not be combined with any other discount codes. Zen Coins may not be transferred or gifted at this time. Zen Coins cannot be used on past purchases. Zen Coins accumulated on different accounts by different members may not be combined or aggregated to make purchases of products or for any other reason. Zen Coins earned in a transaction cannot be redeemed in the same transaction. Redeemed zen coins cannot be retroactively applied to any past order or receive a price adjustment on any order where redeemed zen coins were not applied. Zen Coins have no cash value outside of the ZenART Supplies website and are available only to members in good standing.
  • Zen Coins Expiration and Time Lapses. All zen coins acquired, whether standard zen coins or bonus zen coins, shall expire 180 days from the date the zen coins are added to your account. Zen Coins expire 180 days from the date in which they were assigned to your account. Specific onsite activities in which zen coins will be awarded are set to accrue zen coins based on a time-lapse at the discretion of ZenART Supplies.
    • Sign up: zen coins are added to your account instantly
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4. Subscribe & Save Plan

  • Re-occurring purchase. Purchase is necessary in order to participate in this plan. The plan is worth $6.95 and will be charged to your account on the same date of the month that you purchased the plan, i.e. if you purchased the plan on 19th of January, you will be charged for the plan on the 19th of each month you are a Subscribe & Save Plan member.
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  • Access to exclusive content. Exclusive access to tutorials, guides, tips & tricks in video, pdf, or audio format will be part of the membership program. Not all exclusive content is available but what is and will be available is up to ZenART Supplies sole discretion.


  • By registering with Zenartsupplies.co and joining the Reward & Referral Program, you agree to be bound by the terms and conditions set forth in these Terms and Conditions, as well as any other terms that may be associated with the Reward & Referral Program. ZenART Supplies reserves the right to cancel, modify, suspend or restrict the Reward & Referral Program, your account, the redemption of zen coins, or any aspect of the Program, including, without limitation, the zen coin conversion ratio and the zen coin expiration policy at any time. Any changes can be made without advance notice. ZenART Supplies may make these changes even though such changes may affect your ability to use zen coins already accumulated. You are responsible for remaining knowledgeable about the Program Terms and Conditions. A Member's zen coins balance, as reflected in ZenART Supplies records, shall be deemed correct. ZenART Supplies reserves the right to determine the amount of zen coins in any Member's account based on ZenART Supplies' internal records related to such Member's account. In the event of an inconsistency between the amount accrued in a Member's account as stated on any Member's receipt and ZenART Supplies internal records, ZenART Supplies internal records will control. ZenART Supplies assumes no responsibility for errors caused by incorrect Member information. Your right to transfer zen coins earned or granted under the Program is strictly limited. The sale of zen coins is prohibited and may result in the confiscation or cancellation of your zen coins as well as suspension or termination of your membership, which in each case shall be final and conclusive. All transactions involving zen coins and all Member accounts are subject to review and verification by ZenART Supplies. The zen coins balance in a Member's account may be unavailable for use when an account or transaction is under review. ZenART Supplies may revoke any Member's membership in the Reward & Referral Program at any time if such Member engages in abuse of the Reward & Referral Program or fails to follow the terms and conditions of the Program. Fraud or abuse relating to the accrual of zen coins or redemption of rewards may result in revocation of membership in the Program and may affect a Member's eligibility for participation in any other ZenART Supplies program, present or future. Zen Coins are non-transferable and cannot be redeemed for cash. The interpretation and application of the Program's Terms and Conditions are at the sole discretion and determination of ZenART Supplies. For more information or other questions, click on Contact Us.
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Watercolor Strokes - A Beginner's Guide

Watercolor Strokes - A Beginner's Guide

What Are The Basic Watercolor Brush Strokes? | Various Techniques | Practice Exercises


Before going into the different watercolor brush strokes, maybe you'd also like to check out our previous Toolkit article - How To Clean Oil Paint Brushes. It covers how to clean them the quick and easy way, the deep cleaning way, and other tips as well.

In the video above, watercolor artist and ZenART brand ambassador Natalia Dokukina shows the different watercolor brush stroke techniques you can easily practice with to help you develop your skills. It's also great as a warm up exercise for your hands. Brushes used in the video are from the Black Tulip Collection of ZenART Supplies.

TABLE OF CONTENTS: Looking for something in particular? Jump ahead using the links below:

What can affect your brush strokes?
What are the Basic Watercolor Brush Strokes?
List of Materials
Thick and Thin Strokes
Flick Away and Towards You Strokes
Loose and Painterly Strokes
Linear and Hard-edged Strokes
Dry Brush Watercolor Strokes

To paint brush strokes, try to imagine the brush as an extension of your hand. At first it can seem tough, but it becomes instinctive once you become familiar with it. You can manipulate the brush in so many ways to create different effects, patterns, and washes. Just like your hand, you have to learn how to control it to achieve great brush stroke results. 

As a child you learned that squeezing an egg too hard will break it. And as an adult, holding a hammer too weakly will take you many tries before you fully pound the nail in. It's good to learn proper control of your brush so you'll have more freedom when painting. Through continuous practice and experimentation, you will get the hang of it and even discover techniques that are special to you. I promise you, it's really very exciting!

What can affect your brush strokes?

The amount of wetness

How wet or dry your brush is will affect how your brush strokes will come out. If your brush is too wet than you intended it to be, it will create a stroke that is too light. On the other hand, if it's too dry your brush runs out of the mixture before you can finish your full stroke. With continuous practice, you'll learn to find the right balance.

The intensity of your mixture

When creating mixtures, I myself like to have a separate scrap paper on the side for sampling each one out before I use it on my painting. That way, I can still adjust the intensity or make changes before it's too late. Unlike painting in oil or acrylic, it's much harder to erase or fix mistakes in watercolor. Swatch it out first and you'll save yourself from a lot of heartache.

From left: Starting from a highly pigmented mixture and then adding more and more water as it progresses to the right.

The amount of pressure

How much pressure you apply to your brush while against the paper will influence the type and size of your watercolor strokes. If you press down hard, it will leave big and wide strokes. Now if you just lightly press the tip of your brush, that will leave thin strokes. Figuring out how to use the right amount of pressure is crucial, a single brush can give you all kinds of brush strokes once you learn how to play with it.

The speed and direction of your stroke

When you do quick strokes, it creates certain marks and effects. Like painting tall grass with quick strokes and in specific directions, you convey the idea of movement. Similarly when you use slow strokes. Imagine painting a puddle of water in slow strokes and in a curving motion. Depending on the outcome you're looking to achieve, different speeds with different directions each have their own merits. 

The placement of your hand on the brush

Holding the brush close to the ferrule gives you more control when creating fine or detailed strokes. When you move your hand further away from the bristles you can create looser strokes. If you hold the brush at the end of its handle, you can create sweeping strokes. Now if you use the side of the bristles, you can produce fat and thick lines. Try experimenting with the various ways of holding the brush and the different kinds of watercolor brush strokes you can make.

From left: Holding near or at the ferrule for increased control when drawing fine lines or details. Next, holding at the handle and middle part of the brush for a good but looser control. And lastly, holding near the end of the handle for very loose control that's perfect for wide and fluid strokes. Round brush used above is from the Turner Collection.

The amount of brush strokes

How many brush strokes you use will depend on the effect you want to achieve. If you want to create a loose painting, then you shouldn't overdo your strokes. But if you want to create an energetic looking work, then you can use more. Just keep in mind that if it's too busy, it can ruin the effect that you might have wanted to show. 

What are the Basic Watercolor Brush Strokes?

There are so many kinds of brush strokes you can make with your brushes, and the various ways you can use them, apart or combined together. To start out you need a good mid-sized round brush, a flat brush, and a mop brush. The best way is really to test them all out and see the countless ways that you can do with each one. So let's start with the basics which you can easily practice with and use right away for your watercolor paintings. Check out the list below for the materials you'll be using.

List of Materials:
  • A set of watercolor paints - for this tutorial I'll be using the Sereno Palette from ZenART Supplies.
  • Thick enough watercolor paper (300 g).
  • A set of watercolor brushes - good sized round brush, mop brush, flat brush and a fan brush.
  • Mixing plate for pre-mixing a certain amount of color or for color mixing.
  • A jar or two of water for dipping and rinsing your brushes in.
  • Paper towels or sponge to absorb excess water.
The watercolor palette seen above is the Sereno palette from the Aspiring Artists Watercolor Series from ZenART Supplies. Its color selection is perfect for those who love to paint landscapes, seascapes, and botanical subjects. And the brushes are from the Turner Collection, also from ZenART Supplies.

Thick and Thin Strokes

Amazingly, you can create both thick and thin lines using one brush, the best one for this is the round brush. I recommend you begin with the thin lines. With the fine tip, rest the tip lightly on the paper in an upright position and create your strokes. Try starting out with the simple lines - vertical, horizontal, wavy, zigzag, broken lines/dashes. You can also do some scrolls if you're feeling more adventurous. Maintain good control of your brush strokes and try to keep your lines thinness and distance from each other as consistent as you can.

Observe how the brush is held near the bristles for more control, and at an upright position to create really thin lines using the finest part of the tip.
Thin Strokes. Painted using the #7 round brush from the Turner Collection of ZenART Supplies and the Cobalt Violet color from the Sereno palette.

For semi-thick watercolor paint strokes, slant your brush and apply more pressure than you did with the thin lines. Keep in mind to test as well what the effect is for different speeds. 

Now the hand has slightly edged away from the bristles, still maintaining good control but not as much as when painting the thin lines. The brush and the bristles are also at a slanted position to create thicker lines than before.
Medium Strokes. Painted using the #7 round brush from the Turner Collection of ZenART Supplies and the Pthalo Green color from the Sereno palette.

Now let's move on to the thick lines. This time you'll be using the belly of the brush to create thicker lines. Apply more pressure to your brush so its belly fully touches the surface of your paper and swipe it in the direction you want. Use the same practice lines you made with the thin lines. And remember to keep them as consistent as you can. 

The hand is now holding the brush at the handle for a looser control. The brush is slanted with more pressure exerted, allowing the full body of the bristles to touch the surface to create very thick lines.
Thick Strokes. Painted using the #7 round brush from the Turner Collection of ZenART Supplies and the Prussian Blue color from the Sereno palette.

Next, it's time to combine the two in one single stroke. Alternately push and lift your brush up and down to create a continuous line that seamlessly joins thick and thin watercolor brush strokes. 

Fill up your whole paper with these lines as close to each other as you can make them, but make sure not to let them touch each other or overlap. If they do, don't worry too much about it, that's part of the learning process! In this exercise, you're teaching your hand to have good control over the brush.  Remember to take breaks if your hand is feeling tired.

Mix of Thin and Thick Strokes. Painted using the #7 round brush from the Turner Collection of ZenART Supplies and the Pthalo Green, Prussian Blue, and Cobalt Violet colors from the Sereno palette.

Flick Away And Towards You Strokes

This time, there's more focus on the direction and speed of your brush stroke. Most people instinctively paint with the brush going towards them. But it's also good to try doing the opposite - away from you. To create loose and fluid flicks, make sure your wrist is relaxed and not tense as it will be responsible for the flicking action. Otherwise it will be harder to create brush strokes flicks with fine tips and in the direction you wish.

From left: Flicking the brush towards me using a round brush. Next, still flicking towards me but now using a fan brush. And lastly, flicking away from me using a round brush. To get good flicks, try not to grip your brush too tightly.

This technique creates a different effect that is quite useful when painting grass and foliage. Experiment with both and see what the difference is, so you'll have a better understanding of when to best use these watercolor strokes.

If you have a fan brush handy, try it out using the flick away technique and create grass-like strokes.

Painted using the #7 round brush and the #3 fan brush from the Turner Collection of ZenART Supplies, and the Cobalt Violet and Pthalo Green colors from the Sereno palette.

Loose and Painterly Strokes

A painting is considered painterly if the end result shows visible brush strokes. Instead of a linear style used for drawings, it relies on the use of colors, texture, and strokes to show the form. Think Impressionist paintings. To achieve this, you paint loosely and freely with just a degree of control. 

Try out this watercolor brush stroke technique with a mop brush and a round brush. Use the mop brush to create thicker and juicier loose strokes, and the smaller round brush for the thinner painterly strokes to create variety. It's good to mix them up so you can play around with the different textures and effects you can create. 

Using a mop brush because it holds a lot of water and pigment, perfect for creating the long painterly and textured lines.
Painted using the #11 round brush and the #7 round brush from the Turner Collection of ZenART Supplies. and the Cobalt Violet, Prussian Blue, and Pthalo Green colors from the Sereno palette.

Linear and Hard-edged Strokes

This is like drawing, the edges of your lines are crisp and polished. There will be times when you need sharp edged strokes, so it's good to practice this. Try to paint these using both the flat brush and the round brush. Start with lines, then move on to geometric shapes, followed by biomorphic shapes, and then try mixing them together. Explore with larger sized brushes and with smaller ones as well, they both offer their own certain challenges that can help you develop your control.

Painted using the #7 round brush and the #6 filbert brush from the Turner Collection of ZenART Supplies, and the Cobalt Violet, Prussian Blue and Phthalo Green colors from the Sereno palette.

Dry Brush Watercolor Strokes

And last on this basic list is the dry brush effect strokes. You can create this using any brush. What's essential is the state of the brush and the amount of paint. The brush should not actually be dry, but it shouldn't be dripping wet. It must be just the right amount of dampness. Then you load it with a thicker than normal paint and brush it on your surface. The dry brush look is best achieved on a dry surface. Test it out loaded with a lot of paint, a little paint, and blotted out paint to see what sort of textures and effects you can create. You can use this to paint the texture of tree trunks!

I dry brushed using the sides of the bristles to create wider and more textured lines.
Painted using the #7 round brush from the Turner Collection of ZenART Supplies, and the Raw Sienna and Warm Sepia colors from the Sereno palette.

I hope this helped you learn the basic watercolor brush strokes you'll need to begin your watercolor painting journey. Don't be discouraged if you don't get things right or to your liking right away, it really truly is a learning experience that you must go through. After all, every mistake you make and learn from takes you one step closer to mastering the different techniques. Just keep practicing and experimenting, and before you know it, you'll be creating your own masterpieces!

We'd love to hear back from you!

Which brush stroke did you find challenging to do? How about the easiest one? Which ones did you have the most fun with? Let us know what you think, we'd love to hear back from you. Feel free to leave a comment, and we'll be happy to answer any queries you have.

Learn the secret behind mixing watercolors beautifully on our next Toolkit article - How To Mix Watercolors - Essential Guide. Until then, have a great time painting and exploring the different watercolor strokes!


Kathleen is the Wordsmith at ZenART, resident artist and art editor. When God sent a shower of talents, Kathleen made sure she got a basketful of them! She's a visual artist with practical knowledge on various fields from painting and sculpture, to costume and set design which comes in very handy when writing about various art techniques and theories. She also shares her passion for the arts through teaching. She runs her own brand of handmade wirework jewellery designs.

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