"How an enduring love for art gave birth to a brand" - Ardak Kassenova tells the story of her journey to an artful life and ZenART.
London, 28 June 2021 - Creative Director and co-founder of ZenART Supplies Ardak Kassenova shared her inspiring journey with the Doodlewash community in the last week of June. Doodlewash is a watercolor painting and sketching global community created by ZenART friend Charlie O'Shields. A highlight of this wonderful community is their tradition of inviting water media artists to share stories of their art journey to inspire as many people as possible to create art.
A Lifetime of Learning
In her story, Ardak also narrated her journey to a life-long pursuit of knowledge. Born to parents that valued holistic development through engaging not only in scholarly activities but also in a wide range of arts, it is no wonder that Ardak grew up excelling in both her academic and non-academic endeavors.
"I believe that education opens up new doors, and I believe in life-long-learning."
The Birth of ZenART
Art has always been a wonderful friend to Ardak. ZenART was inspired by many things, but it is safe to say that the idea presented itself as a solution to a gap that Ardak experienced first hand when she had to take care of an infant and a toddler while shopping for art supplies. How many stories like this one have we heard before?
"ZenART is a journey to Zen - your harmonious self, calm and energised, through ART - the universal language of soul, which speaks when your mind is quiet."
Read the full feature here: GUEST ARTIST: "How An Enduring Love For Art Gave Birth To A Brand" by Ardak Kassenova
ZenART Supplies was created by an artist who believes in the nurturing power of art. Founded by professional artist Ardak Kassenova and her husband Roberto Auriemma, ZenART is a family-run, London-based fine art supplies company that comprises a caring group of artists who are purposed to inspire the world through art.