ZenART's Membership Plans Terms & Conditions

(Updates effective 17/08/2020)

These terms and conditions (“Terms and Conditions”) govern the ZenART Supplies Rewards & Referral Plan as well as Subscribe & Save Plan (“Membership Plans”), and members of the programs will earn zen coins in connection with the purchase of qualifying online products and online activities that are redeemable towards the purchase of certain products online. For the re-occurring members (Subscribe & Save Plan) this includes exclusive gifts & content.


  • Free. No purchase is necessary to obtain membership in the Rewards & Referral Program, but you must establish an account at https://shop.zenartsupplies.co/account/register . Please see our privacy policy, located here, to understand how information you provide us will be used. This program is void where prohibited.
  • Eligibility. In order to be eligible for the Rewards & Referral Program, you must create an account as outlined in these Terms and Conditions. You may create an account if you are at least seventeen (17) years of age, have Internet access, and have a valid mailing address. If you are between the ages of 17 and 18, you must have your parent’s permission to register for an account. If you choose to create an account, you are responsible for maintaining the confidentiality of your account, username and password and for restricting access to your account. You are responsible for keeping such information current, complete, accurate and truthful. You agree to accept responsibility for all activities that occur under your account, username and/or password. You agree to provide only current, complete, accurate and truthful information. If you are accessing and using the Site on someone else’s behalf, you represent that you have the authority to bind that person as the principal to all Terms and Conditions provided herein, and to the extent you do not have such authority you agree to be bound to these Terms and Conditions and to accept liability for harm caused by any wrongful use of the Site or Content resulting from such access or use. You may only have one member account per natural person. Persons who are discovered to have more than one account forfeit their zen coins and will be unsubscribed from the Loyalty Program.
  • How To Enroll in the Rewards & Referral Program. (a) Create an account: Visit www.zenartsupplies.com (the "Site" or "Online") and become a registered user of the Site. Click here to be taken directly to the registration page. You will be asked for your first and last name, your email address, and a password. You will also be given the option to sign up for our newsletter. Once you have submitted the requisite information, you will be sent an email to the address you listed confirming your membership. Once you have confirmed your email address, you are automatically enrolled in the Reward & Referral Program and are a member (“Member”).
  • How to Access/Change Your Member Information. You must keep your personal information on your Account up-to-date. To do so, click on the "My Account" section and access your account by entering your registered email address and current password. From your dashboard you can access your account information; review your current and past orders; change your profile; manage your subscriptions and applications, and access your previous purchases.
  • How to Cancel Your Membership. You may cancel an account at any time. To cancel your account, please send an email to support@zenartsupplies.co and write “cancel membership” in the subject line. The email must come from the account currently listed on our servers as being associated with your Rewards & Referral Program. If you no longer have access to that email address, please email our customer service department and we will verify your status and cancel your account. Upon cancellation, you are no longer a member, and any unused zen coins accrued in your account will be forfeited and cannot be redeemed. Zen coins maintain their value only on valid accounts in good standing, and except as otherwise provided here for redemption, have no cash value outside of their redemption value on the Site.


  • General Members can earn zen coins on the purchase of qualifying online products at zenartsupplies.co. To receive zen coins for your Online purchases, you must be signed into your account. You may check at any time to see if you are signed in to the Site by looking in the upper right-hand corner of the site. Gift cards do not qualify for zen coins. Other products that do not qualify for zen coins are noted on the Site.
  • Earning Rate. Members earn 5 sen coins for every $1.00 spent on qualifying purchases (in other words, one (5) zen coins for every one dollar ($1) spent). Zen coins are based on your order subtotal, after any discounts, only. Zen coins are rounded down to the nearest whole number. For example, if you spend $9.99, you will receive 9 zen coins. The calculation is as follows: $9.99 x 1 zen coins per dollar = 9.99 zen coins, which is rounded down to 9 zen coins. This program started on August 17, 2020, and initial levels were set on the 2020 amount spent on ordering products. Note: Shipping and Taxes are not taken into consideration. If an item is return and/or price adjusted that will also be removed from your rewards calculations.
  • Gift Cards. Gift card purchases are not eligible to receive zen coins. However, once a gift card is redeemed, zen coins will be awarded to the recipient for the subtotal after any gift card values, provided s/he is logged into the account, as outlined in these Terms and Conditions.
  • Addition of Zen Coins to Accounts. Zen Coins will be added to your Account under the following conditions, and will generally show up immediately. You will receive zen coins:
    • At the time of account registration
    • During the purchase of qualifying products
    • For other activities outlined on the Site that may show up from time to time. Note that for these other activities, including “bonus zen coins” accumulations and other zen coin promotions, zen coins may show as “pending,” depending upon the activity.
    • Joining the Birthday Club. Birthdate must be entered 30 days before your Birthday to qualify.
    • For Liking the ZenART Supplies Facebook page and sharing the ZenART Supplies Facebook page with your following. This is good one time only.
    • Following ZenART Supplies on Instagram. This is good one time only.
    • Referring a friend to ZenART Supplies. Your account will be automatically awarded the discount only if the referral friend used the link sent to them from your referral account and makes a qualifying purchase. Discount will automatically be applied to account if stipulations are met.
  • Exclusions. Members earn zen coins only on the purchase price of: (i) qualifying online products. Calculation of zen coins excludes payment by the Member for shipping charges and all taxes, including without limitation, federal, state, and local taxes or use taxes. Zen Coins will not be earned on any discounts or other credits offered in connection with a product or service. For example, if a product that is normally $50 is on sale for $25, a Member will only earn zen coins on the purchase price of $25. Purchases of gift cards, redemption of vouchers, and any type of price adjustments, including merchandise returns, are not eligible for zen coins. All purchases made: (i) by a Member prior to such member joining the Program, (ii) Online without a Member being logged onto the Website with the Member's Account number linked to the Member's Online account, are not eligible for Reward & Referral Program credit. The purchase of ZenART Supplies products outside the Zenartsupplies.co website are not eligible for the Reward & Referral Program.
  • Returns/Order Cancellations. Zen Coins earned for a purchase that is then the subject of a return, cancellation, refund, declined credit card or gift card, or other credit will be deducted from your account in an amount equal to the zen coins earned for the original transaction, including any bonus zen coins that may be applicable. Any rewards discounts that are applied to the order, will be distributed equally to the applicable items in the order when completing a return. Zen Coins redeemed on an order will not be reapplied back to your rewards account for any reason on a returned order. If a return/cancellation will cause your account to have a negative zen coin balance, you will not begin earning zen coins again until your zen coins balance is returned to zero (0), by making purchases, or engaging in other promotional activities offered from time to time. If an item is exchanged (different product) any redeemed rewards on the initial purchase may be transferred to the exchange one (1) time only. Rewards used on an order that is canceled cannot be reapplied as they are good for just one use.
  • Bonus Zen Coins Promotions. From time to time, ZenART Supplies may run certain bonus zen coin promotions. Under bonus zen coin promotions, Members can earn additional or "bonus zen coins" in connection with the purchase of certain online products. When you purchase these specially marked products or make the purchase during a bonus zen coins time period, you will earn bonus zen coins on each product, as specified in the offer. Bonus zen coin promotions are subject to the terms and conditions of the offer and may be offered at any time in ZenART Supplies sole discretion. Bonus zen coin offers cannot be combined with any other offer.
  • Limitations on Bonus Zen Coins and Zen Coins, Generally. These terms apply to zen coins and bonus zen coins accruals. If you purchase a product during a promotion and the product comes with an additional, free product, zen coins will not be issued on the retail value of the free product. If you redeem zen coins towards the purchase of a product and pay a portion of the retail price after the zen coin's redemption, you will receive zen coins only on the leftover retail amount you pay, and not on any value attributed to the zen coin you used. If you redeem zen coins towards the purchase of a product in an amount equal to the full price of the product, you will not earn any zen coins.
  • Non-purchase Options for Earning Zen Coins. You may also earn additional zen coins on non-purchase activities. From time to time, ZenART Supplies may offer you the chance to win various prizes, and earn zen coins, for entering into promotions. For sweepstakes promotions, there is NO PURCHASE NECESSARY TO PLAY OR TO WIN. Rules and restrictions will apply to such promotions and may be found on the entry page of any promotion.
  • Referring a friend to ZenART Supplies. Email a friend an $8 off coupon on $50 order by clicking “ Earn Zen Coins” then “ Refer a Friend”. Enter the email address of a friend who has not purchased with ZenART Supplies before (if your referral has shopped with us before the referral link will be automatically voided by the system). A referral link will be sent to your friend with an $8 off coupon on a $50 order. $8 off coupon on $50 order will automatically be rewarded to your account only if the referral friend used the link sent to them from your referral account and makes a qualifying first-time purchase with ZenART Supplies. Your Referral friend will receive an $8 off coupon on $50 order, 200 zen coins for signing up, and zen coins from their first purchase made while signed into their new ZenART Supplies account.


  • How To Use Your Zen Coins. Zen Coins must be used in increments outlined in these Terms and Conditions. The maximum number of zen coins that may be used in a single transaction is 10,000 zen coins. Zen Coins may only be used Online at the ZenART Supplies website. Zen Coins towards Products: Members can use their zen coins to reduce the purchase price of a product or to receive a product for free based on the following scale:
    • 500 zen coins = $5.00 off
    • 1,000 zen coins = $10.00 off your at least $50 order
    • 1,500 zen coins = $15.00 off your at least $50 order
    • 2,500 zen coins = $25.00 off your at least $50 order

    Zen Coins can only be redeemed in any combination of the zen coin and increment amounts set forth above. Redemption of zen coins towards purchases of products is subject to product availability. Any rewards discounts that are applied to the order, will be distributed equally to the applicable items in the order when completing a return.

  • Gift cards. Once available, zen coins cannot be used towards the purchase of gift cards. Gift card redemption, however, is eligible for zen coins. Zen Coins accrued pursuant to the use of a gift card will benefit the gift card user, provided the user has an account in accordance with these Terms and Conditions.
  • To Redeem your Zen Coins. Before you begin shopping with us, sign in to your Shop account on our site. Select “Redeem Zen Coins” from the red tab housed in the lower left-hand corner of the screen and select the amount of zen coins you would like to redeem. You will be issued a custom code that you can copy and paste into the discount bar during check out (Please note - only one code can be used). Your total payment amount will be discounted by the amount of zen coins you allocate to the purchase. Note that zen coins may only be redeemed for the purchase price of the product. Sales tax, shipping, and other handling charges assessed in addition to the price of the product are your responsibility and zen coins may not be used to discount these additional charges.
  • Exclusions. Only one account per natural person. Only one discount code can be redeemed per transaction. Rewards redemption codes may not be combined with any other discount codes. Zen Coins may not be transferred or gifted at this time. Zen Coins cannot be used on past purchases. Zen Coins accumulated on different accounts by different members may not be combined or aggregated to make purchases of products or for any other reason. Zen Coins earned in a transaction cannot be redeemed in the same transaction. Redeemed zen coins cannot be retroactively applied to any past order or receive a price adjustment on any order where redeemed zen coins were not applied. Zen Coins have no cash value outside of the ZenART Supplies website and are available only to members in good standing.
  • Zen Coins Expiration and Time Lapses. All zen coins acquired, whether standard zen coins or bonus zen coins, shall expire 180 days from the date the zen coins are added to your account. Zen Coins expire 180 days from the date in which they were assigned to your account. Specific onsite activities in which zen coins will be awarded are set to accrue zen coins based on a time-lapse at the discretion of ZenART Supplies.
    • Sign up: zen coins are added to your account instantly
    • Order: zen coins are added to your account when your order is placed.
  • Once zen coins are redeemed, a discount code will be assigned and we are unable to cancel the discount code and reapply the zen coins to your Reward & Referral account. Discount codes generated by redeeming zen coins do not expire until used. They are a one-time use code, so once it is used it is gone. If an order is returned zen coins will not be reinstated.

4. Subscribe & Save Plan

  • Re-occurring purchase. Purchase is necessary in order to participate in this plan. The plan is worth $6.95 and will be charged to your account on the same date of the month that you purchased the plan, i.e. if you purchased the plan on 19th of January, you will be charged for the plan on the 19th of each month you are a Subscribe & Save Plan member.
  • 15% re-occurring discount. As a member of the subscribe & Save Plan, you are eligible for a 15% discount every time you put an order in place. You are qualified for the discount as soon as you purchase the plan.
  • Cancellation. After a purchase made with a Subscribe & Save Plan, you are not able to get a refund for the plan for the month the purchase was valid for but you can cancel for the following months.
  • Free samples & accessories. These are included for members of Subscribe & Save Plan only. These are not included in each order but the member will be informed when they will receive "extras" in their order.
  • Access to exclusive content. Exclusive access to tutorials, guides, tips & tricks in video, pdf, or audio format will be part of the membership program. Not all exclusive content is available but what is and will be available is up to ZenART Supplies sole discretion.


  • By registering with Zenartsupplies.co and joining the Reward & Referral Program, you agree to be bound by the terms and conditions set forth in these Terms and Conditions, as well as any other terms that may be associated with the Reward & Referral Program. ZenART Supplies reserves the right to cancel, modify, suspend or restrict the Reward & Referral Program, your account, the redemption of zen coins, or any aspect of the Program, including, without limitation, the zen coin conversion ratio and the zen coin expiration policy at any time. Any changes can be made without advance notice. ZenART Supplies may make these changes even though such changes may affect your ability to use zen coins already accumulated. You are responsible for remaining knowledgeable about the Program Terms and Conditions. A Member's zen coins balance, as reflected in ZenART Supplies records, shall be deemed correct. ZenART Supplies reserves the right to determine the amount of zen coins in any Member's account based on ZenART Supplies' internal records related to such Member's account. In the event of an inconsistency between the amount accrued in a Member's account as stated on any Member's receipt and ZenART Supplies internal records, ZenART Supplies internal records will control. ZenART Supplies assumes no responsibility for errors caused by incorrect Member information. Your right to transfer zen coins earned or granted under the Program is strictly limited. The sale of zen coins is prohibited and may result in the confiscation or cancellation of your zen coins as well as suspension or termination of your membership, which in each case shall be final and conclusive. All transactions involving zen coins and all Member accounts are subject to review and verification by ZenART Supplies. The zen coins balance in a Member's account may be unavailable for use when an account or transaction is under review. ZenART Supplies may revoke any Member's membership in the Reward & Referral Program at any time if such Member engages in abuse of the Reward & Referral Program or fails to follow the terms and conditions of the Program. Fraud or abuse relating to the accrual of zen coins or redemption of rewards may result in revocation of membership in the Program and may affect a Member's eligibility for participation in any other ZenART Supplies program, present or future. Zen Coins are non-transferable and cannot be redeemed for cash. The interpretation and application of the Program's Terms and Conditions are at the sole discretion and determination of ZenART Supplies. For more information or other questions, click on Contact Us.
  • The Terms and Conditions of the loyalty program are subject to change at ZenART Supplies’ sole discretion at any time and without notice to customers. Upon customer’s at-will termination of their Zenartsupplies.com registered account, or if a customer is termination for violation of these Terms and Conditions or other activities in violation of the intent and good faith intended use of this Site, all zen coins will immediately be forfeited and will no longer be redeemable. ZenART Supplies will make reasonable efforts to award zen coins as outlined above to all 1. registered and 2. qualifying Zenartsupplies.co customers but is not responsible for any technical or unforeseen errors that may occur.
  • Zen Coins are nontransferable, nonredeemable for cash, are nonrefundable and are not valid outside of Zenartsupplies.co. Purchases made outside Zenartsupplies.co are not valid for zen coin accrual (this includes, but is not limited to Facebook resell groups, Ebay, and Amazon).
  • Employees of ZenART Supplies are not eligible to participate in the Reward & Referral Program.

Subscribe & Save Plan

Membership Benefits for Just $6.95/Month

For other currencies, the respective conversion applies.


Tips for Artists Who Want to Sell Their Art : An Ultimate Guide

Tips for Artists Who Want to Sell Their Art : An Ultimate Guide
Part of your career

Becoming a professional fine artist has many facets. According to our previous guide: the creative cycle for artists, we should all know our purpose in creating art, how we can find it, and how to establish our own creative style.

Aside from doing the best work that we are capable of and sharing them to the world, we also need to know how to sell art and market ourselves well. However, monetising artworks is one of the most taboo topics in the industry; and it is because as artists, we oftentimes have no idea how to sell art and market ourselves, price our works properly, and ultimately start earning from our career. That's exactly why I made this guide with tips for artists who want to sell their art.

If you are interested in pursuing a professional path in fine arts, then this article is the perfect read for you! Educating yourself about its workings is key to forming a great marketing and sales strategy.

Importance of art marketing and development of your art

Behind the glitz and the glamour it brings, being a professional artist takes real discipline. It needs your focus, time, effort, and resources. Aside from the artist learning how to sell art, you also want to inspire people by reaching out to them through your personal message - whatever that may be. To do that, you need to make yourself more visible.

Personal financial security

The process of creating your art is separate from marketing it and learning how to sell art. Most artists fall into the trap of underpricing or overpricing their works because they decide how to sell art based on emotions. Artworks are very personal, but once you sell them - they become a product that people will buy. When art patrons buy your work, they are actually investing in you and the future artworks that you will produce.

In the next section, we will teach you in detail how artists can sell art and market themselves well as a professional. This article is based on the Marketing & Sales Cycle that I tailor-made as an entrepreneur, ZenART Supplies co-founder, and artist myself. After years of being involved in the art scene - being a friend to many professional artists and establishing my own art brand - I have summarised the wisest strategies to develop and best things to focus on in your art career.

When learning how to sell art as an artist, the most common questions inside our heads are:

  • How do we price our works?
  • Where do we base these numbers?
  • How come other artists are able to make a living by joining exhibitions and selling their works, and how can I do it too?

How to sell art

If any of those aforementioned questions enter your mind once in a while, get your trusty bullet journal, take down notes, and let's get to work.

Marketing & Sales Cycle For Artists

Create a story

These days, having a strong artistic identity is one of the sure-fire ways to get attention from your desired audience. When people are able to relate to your work, it develops an organic connection that cannot be built through any other marketing technique. Building this artistic identity should be your first priority, and everything else will follow suit!

Your identity

Ask yourself: Who are you as an artist? Why are you creating art? What makes your art truly unique, and what do you want to tell the world?

By asking yourself these important questions, you get to know more of your artistic identity in the process. Basing your artworks on this identity will allow your audience to recognise you and your work with ease.

Marketing & Sales Strategy: How To Sell Art Online
Target audience

Who do you want to reach with your art? All artists are different in style and vision, so it is important to be aware of who your niche audience is. These are the people who admire you and follow your work because they are truly interested in it, and your message resonates with them! They will potentially share your art through word of mouth, social media sharing, etc. How will you know who they are? Through doing your own market research.


A niche is a very targeted part of the art industry that focuses on specialization. It is very specific, but has a lower volume of people involved; therefore giving you a smaller set of competitors and higher chances of converting sales.

Here's an example: If you're a watercolor artist whose forte is in painting landscapes and seascapes, then it would be easier to target an audience interested in that subject matter, rather than competing with a whole world of watercolor artists. With this, you can focus on developing your techniques and how to sell art. Focusing on this will certainly gain you more traffic in the long haul!

How to sell art

Artist Jill Gustavis (@jillgustavisart) specializing in floral watercolors and natural landscapes with ZenART's brushes from the Black Tulip Collection. Massachusetts, USA

Market research

This entails educating yourself by reading up articles that discuss how to gain exposure as a visual artist, how to identify your target market, and put these steps into action. You can experiment which works of yours are well-received, and which ones do not get much attention. Everything is a learning process, so it is good to note down all your observations and keep it for future use. Note down the people who engage with your work on social media, inquire through galleries, and send you direct messages or emails. Converse with them and understand what they like about your style, what sets your work apart, etc.

Moreover, identify what types of artworks are strong in the art market at present, and how you can incorporate your own style in this. Do not get pressured or sacrifice your style for marketability. You should always find a balance. After all, your uniqueness as an artist is what makes you, YOU.

Viral Growth: Where To Sell Art

It is important that you support your art with whatever vehicle you have at present. Today, selling art online provides so much exposure and opportunities for artists who feel limited in the gallery systems. Aside from working your way to be in contact with establishments like galleries and museums, focus on beautifying your online presence too! The good things about this are that it's easier, more targeted, and has a wider reach when dabbling on how to sell art. Here are some online avenues you should focus on.

  • Website

Buyers love knowing the artist. Getting yourself a website is one of the ways you can grow your market organically by allowing them to peek inside your world. Personalise it according to your artistic style -- adding a header with your name, a blog for where you can talk about your artworks and process, a portfolio gallery where you can upload your works, and a page dedicated for your artist's bio. It should be brief, informative, and inviting.

Your portfolio gallery can be subdivided into genres, and categorised by year or medium used. Including a short description for each work is also advisable. If you would like to sell directly from your website, set up an e-commerce platform enabling you to take payments online and deliver your artworks to your clients. Most artists who sell online use PayPal as their main means of transacting with buyers from all over the world.

At the same time, search engines love blogs. They are very dynamic in nature and are constantly being populated with fresh, relevant content on how to sell art and other art-related things. Blogs are your personal space to talk about your inspiration, your creation process, or short messages you want to share to your viewers. For those who know the rudiments of SEO - using keywords in your posts to target organic views from Google is also a helpful trick to consider.

Oh, and don't forget about your contact page! This should provide your phone number, email address, and links to any social media account/s you would like to market, in case a buyer or potential collaborators reach out to you. By being available, you make yourself open to big opportunities ahead.

  • Social Media

One of the major players in marketing in arts today is the presence of social media. People spend a good part of their days browsing on their smartphones, and even the biggest brands have taken their marketing efforts here. Facebook, Instagram and Pinterest are currently the biggest platforms in the social media field, and they have specially designed algorithms that allow your posts to reach your desired audience. Your level of engagements will further teach you how to sell art and target your works to your niche. Hashtags, boosting, and organic engagement are features that will really help you get more viewers, increasing your viral growth. If you want to know how to market for each specific platform, check out this article!

How to sell art

Are you already following ZenART Supplies on Instagram? :)

  • Build your community

A great online community allows its members to exchange ideas and share practical tips. Joining in the conversations also allow you to know the latest news in the market, ongoing exhibitions that may interest you, and forge new friendships and connections in the industry. The best communities online allow a free discussion of interesting topics, as long as they are not offensive in any way. Choose a group that's inspirational, motivational, and posts updates on a daily basis!

Direct competitors

Knowing who your direct competitors are can greatly help in improving your current plans on how to sell art. Pay attention to the platforms they focus on, how they conduct themselves online, communicate with galleries, and so on. Observing how other artists work gives us a fresh perspective.

Market opportunities and possible partnerships

Community over competition: what does it mean? Open exhibitions, art contests, challenges, local and international residencies - these are examples of opportunities available in the art market. The importance of knowing current affairs in the arts and forming real connections through communities should not be taken for granted, as these will pave your path towards exposure. Reach out to like-minded artists within your vicinity who can join you in collaborative works, proposals, and group exhibitions. Communicate well, and network, network, network!

How to sell art

Me and my artists-friends after a group painting session


The people in your team are as important as improving your art practice and learning how to sell art. When producing multiple paintings and/or large scale works, it would be wise to ask for help from other people and delegate tasks so you can use your time more effectively! Here are five team members every artist needs:

  • Canvas Makers. As a professional artist, your paintings are often pre-planned and you might prefer certain specifications and dimensions for your works. For this, you need professional canvas makers. For selling purposes, it's not advisable to buy ready-made canvas in your neighbourhood art shops because galleries prefer hand-made canvases that are made of good quality wood, thick canvas cloth, and primed with gesso. This adds value to the authenticity and marketability of your paintings.
  • Writer. Yes, you need a writer, and a creative one at that! An essential team member, your writer will draft your proposals, construct your write-ups, and basically talk about your works. Your audience, potential buyers, and galleries will read this to learn more about you your art. Your writer should be someone you trust, understands you and your work - and of course, someone who writes and communicates very well.
  • Curators. You will work hand-in-hand with these people in your art career! Curators will put up your exhibitions for you. They are experts in showcasing artworks, prolific on the ways on how to sell art, and have the capacity to present your work to a bigger audience through a bigger gallery or a more established institution.
  • Handler. Your handlers will take care of your framing, packing, and shipping orders for you. They will see to it that all of your artworks are well taken care of and they will reach its buyers in tip-top condition! They will also handle the paperwork, organisation, and the monitoring of expenses in this aspect for you.
  • Manager. This applies to those artists who are very active in coordinating with clients, and has a very active social media presence. A manager will help you answer inquiries, take care of transactions, and basically do the management of your art business for you, so you can focus completely on creating your works and strategising how to sell art further.
Financials: Does Art Sell Online?

Now, the big question comes. The elephant in the room. How do I earn from creating art? Receiving financial rewards from your fine art career is proof of your success. If you're still starting out, we suggest that you balance it with a job until it generates you enough income. The points that we will discuss in this section are general advice on how you can earn effectively from your art!


Ask yourself questions like: How much do you want to earn in the first year? Which social media platforms do you want to target? How many followers do you want to gain in a month? How many exhibits do you want to book next year? Set your goals and align your strategy on how to sell art, and work towards it. With this, you can always cross-check if you're doing enough work to meet your projection.

How to sell art

ZenART Supplies Vision & Marketing Strategy Drafts I made on ZenART Supplies Bullet Journal from the Modernista Series

Marketing Budget

Like any business, a marketing budget needs to be allocated if you want further exposure for your works. Set aside a realistic budget you can work with. The different types of marketing vehicles that you can spend on are social media boostings, PR articles, contact card, etc. The money you spend on reaching out to galleries can also be included in the budget. It doesn't have to be big, but it has to get your goals and targets ball rolling!

Profit & Expenses

Take into account the profits and expenses that come from your works. This includes the marketing budget that you use. An excel file that is easily editable is perfect for this, so you can track the exact amount of money that goes in and out of your business. This is also a way to check if you're earning enough, too little, or if you've gone above your target! If you have a manager, then s/he will take care of the specifics, but make sure that you are constantly updated.

Defining the prices

Defining your prices on how to sell art can be very tricky. This is where you will need to gauge the art market, your status, and your artist peers, aka your "direct competitors". There are a few things to consider before putting a price on your artworks. Like artist Rachel Shoppe said, "You can't just slap a price tag on something and expect people to buy it".

And it's true! To come up with your prices, you have to ask yourself some important questions again: How long have you been painting? Have you joined a lot of group shows in the last couple of years? Have you had a solo exhibition? How has the market received your artworks in the last couple of months/years? The answers to these questions are the biggest factors in determining your price.

There are many different technicalities in pricing, and computing it based on size and medium used is one of the most common ways. Here's a concrete example: Price your works per square inch, and multiply that to the size of your canvas. Each medium is different in price so watercolors, acrylics, oils and sculptures have their own individual prices. Before pricing per square inch, take into consideration the amount of money you invested in materials, the hours spent creating it, and your artistic vision. Once you have this, then you can come up with a realistic price. Increasing the price of artworks are usually done on a yearly basis -- depending on how active you were in the previous years, if you bagged any awards and if you have gained more popularity. These factors increase the value of your artworks. Another thing to consider is your location, comparing it to the general prices of art being sold in the area.

Status & Timelines

All plans on marketing and how to sell art should be strategised towards long term success. With the pointers I have given above, lay out your personal marketing and sales plan. When you have it, the next step is defining your timeline, and planning definite steps on how to sell art professionally.

  1. Create a personal schedule dedicated to art. This can include your meetings, writing proposals, creating studies, and actual painting. If you will be juggling it with a full-time job, make sure that you are getting enough rest as you need a clear mind to attend to your art.
  2. Identify your short-term and long-term goals, and how long you will allot for each goal. This is where how financial targets will be realised.
  3. Manage your time well, and be clear about your priorities. Your schedule can change depending on the opportunities that may come your way, so you have to be ready to shift activities once in a while. Don't worry, that's the fun part! It can be challenging, but very fulfilling.

How to sell art

ZenART's Team Taking a picture for ZenART Supplies Social Media profiles

Keeping on track/finding rhythm

Painting takes a lot of time and effort, and each artist has his or her own rhythm. To make sure that you are on your track each day, give yourself a few minutes for meditation and journaling before really diving into the work, preferably in the morning.

Keep a big calendar in your studio for your schedule, or a whiteboard where you can track your accomplishments for each day depending on your priorities. Build a vision board and place it where you always look, to remind yourself of your ultimate purpose.


Before you begin work each week, it is helpful to have a general overview of the week that was. By doing this, you can closely track your progress, giving you a better point of view of where you are, relative to your personal goals and timeline.

What activities did you spend your time on? Are they aligned with your goals? Which trials did you encounter, and how did you handle them? You might not realise that big opportunities have come in and knocked at your doorstep. Sometimes, we can be hard on ourselves and lose sight of how well we are doing. Take joy in your accomplishments, and give yourself that well-deserved pat on the back!

As the famous writer Napoleon Hill once said, "Whatever the mind of man can conceive and believe, it can achieve." Do not doubt your abilities, because they are there, and the world is waiting to see it. Visualise your goals, put in the work, and be ready when it comes.

The marketing, sales, and exposure you will get are all byproducts of creating honest and authentic work. Be yourself, stay patient and persevering, because, at the end of the day, nothing worth having comes easy.

What stage of the process on how to sell art are you currently in? Which one do you find the most difficult to get through? Did I help you understand how to sell art? Let me know by sharing your thoughts with us in the comments section below! I would love to hear from you. :)


Ardak Kassenova, ZenART Supplies co-founder, @ardak_zenart Ardak Kassenova is mother, artist and ZenART Supplies co-founder. "My heart and soul were always with Art, and since my childhood as long as I remember myself, I was dreaming to be an artist. I was painting after work, when I had time, and teaching myself through the books, videos, visiting art galleries and museums. I've been very curious about different techniques and styles, and therefore accumulated knowledge and experience on a variety of mediums".

After 20 years of a successful corporate career and with becoming a mother to two wonderful girls, she decided that it's time to make drastic changes and link her life with Art. She started to paint again and decided to create her own art supplies brand that would help artists to fulfil their creative dreams and achieve their best results since the beginning using high-quality art materials without wasting their precious time and money. Say hello to @ardak_zenart on Instagram!


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