ZenART's Membership Plans Terms & Conditions

(Updates effective 17/08/2020)

These terms and conditions (“Terms and Conditions”) govern the ZenART Supplies Rewards & Referral Plan as well as Subscribe & Save Plan (“Membership Plans”), and members of the programs will earn zen coins in connection with the purchase of qualifying online products and online activities that are redeemable towards the purchase of certain products online. For the re-occurring members (Subscribe & Save Plan) this includes exclusive gifts & content.

1. REWARDS & REFERRAL

  • Free. No purchase is necessary to obtain membership in the Rewards & Referral Program, but you must establish an account at https://shop.zenartsupplies.co/account/register . Please see our privacy policy, located here, to understand how information you provide us will be used. This program is void where prohibited.
  • Eligibility. In order to be eligible for the Rewards & Referral Program, you must create an account as outlined in these Terms and Conditions. You may create an account if you are at least seventeen (17) years of age, have Internet access, and have a valid mailing address. If you are between the ages of 17 and 18, you must have your parent’s permission to register for an account. If you choose to create an account, you are responsible for maintaining the confidentiality of your account, username and password and for restricting access to your account. You are responsible for keeping such information current, complete, accurate and truthful. You agree to accept responsibility for all activities that occur under your account, username and/or password. You agree to provide only current, complete, accurate and truthful information. If you are accessing and using the Site on someone else’s behalf, you represent that you have the authority to bind that person as the principal to all Terms and Conditions provided herein, and to the extent you do not have such authority you agree to be bound to these Terms and Conditions and to accept liability for harm caused by any wrongful use of the Site or Content resulting from such access or use. You may only have one member account per natural person. Persons who are discovered to have more than one account forfeit their zen coins and will be unsubscribed from the Loyalty Program.
  • How To Enroll in the Rewards & Referral Program. (a) Create an account: Visit www.zenartsupplies.com (the "Site" or "Online") and become a registered user of the Site. Click here to be taken directly to the registration page. You will be asked for your first and last name, your email address, and a password. You will also be given the option to sign up for our newsletter. Once you have submitted the requisite information, you will be sent an email to the address you listed confirming your membership. Once you have confirmed your email address, you are automatically enrolled in the Reward & Referral Program and are a member (“Member”).
  • How to Access/Change Your Member Information. You must keep your personal information on your Account up-to-date. To do so, click on the "My Account" section and access your account by entering your registered email address and current password. From your dashboard you can access your account information; review your current and past orders; change your profile; manage your subscriptions and applications, and access your previous purchases.
  • How to Cancel Your Membership. You may cancel an account at any time. To cancel your account, please send an email to support@zenartsupplies.co and write “cancel membership” in the subject line. The email must come from the account currently listed on our servers as being associated with your Rewards & Referral Program. If you no longer have access to that email address, please email our customer service department and we will verify your status and cancel your account. Upon cancellation, you are no longer a member, and any unused zen coins accrued in your account will be forfeited and cannot be redeemed. Zen coins maintain their value only on valid accounts in good standing, and except as otherwise provided here for redemption, have no cash value outside of their redemption value on the Site.

2. EARNING ZEN COINS

  • General Members can earn zen coins on the purchase of qualifying online products at zenartsupplies.co. To receive zen coins for your Online purchases, you must be signed into your account. You may check at any time to see if you are signed in to the Site by looking in the upper right-hand corner of the site. Gift cards do not qualify for zen coins. Other products that do not qualify for zen coins are noted on the Site.
  • Earning Rate. Members earn 5 sen coins for every $1.00 spent on qualifying purchases (in other words, one (5) zen coins for every one dollar ($1) spent). Zen coins are based on your order subtotal, after any discounts, only. Zen coins are rounded down to the nearest whole number. For example, if you spend $9.99, you will receive 9 zen coins. The calculation is as follows: $9.99 x 1 zen coins per dollar = 9.99 zen coins, which is rounded down to 9 zen coins. This program started on August 17, 2020, and initial levels were set on the 2020 amount spent on ordering products. Note: Shipping and Taxes are not taken into consideration. If an item is return and/or price adjusted that will also be removed from your rewards calculations.
  • Gift Cards. Gift card purchases are not eligible to receive zen coins. However, once a gift card is redeemed, zen coins will be awarded to the recipient for the subtotal after any gift card values, provided s/he is logged into the account, as outlined in these Terms and Conditions.
  • Addition of Zen Coins to Accounts. Zen Coins will be added to your Account under the following conditions, and will generally show up immediately. You will receive zen coins:
    • At the time of account registration
    • During the purchase of qualifying products
    • For other activities outlined on the Site that may show up from time to time. Note that for these other activities, including “bonus zen coins” accumulations and other zen coin promotions, zen coins may show as “pending,” depending upon the activity.
    • Joining the Birthday Club. Birthdate must be entered 30 days before your Birthday to qualify.
    • For Liking the ZenART Supplies Facebook page and sharing the ZenART Supplies Facebook page with your following. This is good one time only.
    • Following ZenART Supplies on Instagram. This is good one time only.
    • Referring a friend to ZenART Supplies. Your account will be automatically awarded the discount only if the referral friend used the link sent to them from your referral account and makes a qualifying purchase. Discount will automatically be applied to account if stipulations are met.
  • Exclusions. Members earn zen coins only on the purchase price of: (i) qualifying online products. Calculation of zen coins excludes payment by the Member for shipping charges and all taxes, including without limitation, federal, state, and local taxes or use taxes. Zen Coins will not be earned on any discounts or other credits offered in connection with a product or service. For example, if a product that is normally $50 is on sale for $25, a Member will only earn zen coins on the purchase price of $25. Purchases of gift cards, redemption of vouchers, and any type of price adjustments, including merchandise returns, are not eligible for zen coins. All purchases made: (i) by a Member prior to such member joining the Program, (ii) Online without a Member being logged onto the Website with the Member's Account number linked to the Member's Online account, are not eligible for Reward & Referral Program credit. The purchase of ZenART Supplies products outside the Zenartsupplies.co website are not eligible for the Reward & Referral Program.
  • Returns/Order Cancellations. Zen Coins earned for a purchase that is then the subject of a return, cancellation, refund, declined credit card or gift card, or other credit will be deducted from your account in an amount equal to the zen coins earned for the original transaction, including any bonus zen coins that may be applicable. Any rewards discounts that are applied to the order, will be distributed equally to the applicable items in the order when completing a return. Zen Coins redeemed on an order will not be reapplied back to your rewards account for any reason on a returned order. If a return/cancellation will cause your account to have a negative zen coin balance, you will not begin earning zen coins again until your zen coins balance is returned to zero (0), by making purchases, or engaging in other promotional activities offered from time to time. If an item is exchanged (different product) any redeemed rewards on the initial purchase may be transferred to the exchange one (1) time only. Rewards used on an order that is canceled cannot be reapplied as they are good for just one use.
  • Bonus Zen Coins Promotions. From time to time, ZenART Supplies may run certain bonus zen coin promotions. Under bonus zen coin promotions, Members can earn additional or "bonus zen coins" in connection with the purchase of certain online products. When you purchase these specially marked products or make the purchase during a bonus zen coins time period, you will earn bonus zen coins on each product, as specified in the offer. Bonus zen coin promotions are subject to the terms and conditions of the offer and may be offered at any time in ZenART Supplies sole discretion. Bonus zen coin offers cannot be combined with any other offer.
  • Limitations on Bonus Zen Coins and Zen Coins, Generally. These terms apply to zen coins and bonus zen coins accruals. If you purchase a product during a promotion and the product comes with an additional, free product, zen coins will not be issued on the retail value of the free product. If you redeem zen coins towards the purchase of a product and pay a portion of the retail price after the zen coin's redemption, you will receive zen coins only on the leftover retail amount you pay, and not on any value attributed to the zen coin you used. If you redeem zen coins towards the purchase of a product in an amount equal to the full price of the product, you will not earn any zen coins.
  • Non-purchase Options for Earning Zen Coins. You may also earn additional zen coins on non-purchase activities. From time to time, ZenART Supplies may offer you the chance to win various prizes, and earn zen coins, for entering into promotions. For sweepstakes promotions, there is NO PURCHASE NECESSARY TO PLAY OR TO WIN. Rules and restrictions will apply to such promotions and may be found on the entry page of any promotion.
  • Referring a friend to ZenART Supplies. Email a friend an $8 off coupon on $50 order by clicking “ Earn Zen Coins” then “ Refer a Friend”. Enter the email address of a friend who has not purchased with ZenART Supplies before (if your referral has shopped with us before the referral link will be automatically voided by the system). A referral link will be sent to your friend with an $8 off coupon on a $50 order. $8 off coupon on $50 order will automatically be rewarded to your account only if the referral friend used the link sent to them from your referral account and makes a qualifying first-time purchase with ZenART Supplies. Your Referral friend will receive an $8 off coupon on $50 order, 200 zen coins for signing up, and zen coins from their first purchase made while signed into their new ZenART Supplies account.

3. REDEEMING ZEN COINS

  • How To Use Your Zen Coins. Zen Coins must be used in increments outlined in these Terms and Conditions. The maximum number of zen coins that may be used in a single transaction is 10,000 zen coins. Zen Coins may only be used Online at the ZenART Supplies website. Zen Coins towards Products: Members can use their zen coins to reduce the purchase price of a product or to receive a product for free based on the following scale:
    • 500 zen coins = $5.00 off
    • 1,000 zen coins = $10.00 off your at least $50 order
    • 1,500 zen coins = $15.00 off your at least $50 order
    • 2,500 zen coins = $25.00 off your at least $50 order

    Zen Coins can only be redeemed in any combination of the zen coin and increment amounts set forth above. Redemption of zen coins towards purchases of products is subject to product availability. Any rewards discounts that are applied to the order, will be distributed equally to the applicable items in the order when completing a return.

  • Gift cards. Once available, zen coins cannot be used towards the purchase of gift cards. Gift card redemption, however, is eligible for zen coins. Zen Coins accrued pursuant to the use of a gift card will benefit the gift card user, provided the user has an account in accordance with these Terms and Conditions.
  • To Redeem your Zen Coins. Before you begin shopping with us, sign in to your Shop account on our site. Select “Redeem Zen Coins” from the red tab housed in the lower left-hand corner of the screen and select the amount of zen coins you would like to redeem. You will be issued a custom code that you can copy and paste into the discount bar during check out (Please note - only one code can be used). Your total payment amount will be discounted by the amount of zen coins you allocate to the purchase. Note that zen coins may only be redeemed for the purchase price of the product. Sales tax, shipping, and other handling charges assessed in addition to the price of the product are your responsibility and zen coins may not be used to discount these additional charges.
  • Exclusions. Only one account per natural person. Only one discount code can be redeemed per transaction. Rewards redemption codes may not be combined with any other discount codes. Zen Coins may not be transferred or gifted at this time. Zen Coins cannot be used on past purchases. Zen Coins accumulated on different accounts by different members may not be combined or aggregated to make purchases of products or for any other reason. Zen Coins earned in a transaction cannot be redeemed in the same transaction. Redeemed zen coins cannot be retroactively applied to any past order or receive a price adjustment on any order where redeemed zen coins were not applied. Zen Coins have no cash value outside of the ZenART Supplies website and are available only to members in good standing.
  • Zen Coins Expiration and Time Lapses. All zen coins acquired, whether standard zen coins or bonus zen coins, shall expire 180 days from the date the zen coins are added to your account. Zen Coins expire 180 days from the date in which they were assigned to your account. Specific onsite activities in which zen coins will be awarded are set to accrue zen coins based on a time-lapse at the discretion of ZenART Supplies.
    • Sign up: zen coins are added to your account instantly
    • Order: zen coins are added to your account when your order is placed.
  • Once zen coins are redeemed, a discount code will be assigned and we are unable to cancel the discount code and reapply the zen coins to your Reward & Referral account. Discount codes generated by redeeming zen coins do not expire until used. They are a one-time use code, so once it is used it is gone. If an order is returned zen coins will not be reinstated.

4. Subscribe & Save Plan

  • Re-occurring purchase. Purchase is necessary in order to participate in this plan. The plan is worth $6.95 and will be charged to your account on the same date of the month that you purchased the plan, i.e. if you purchased the plan on 19th of January, you will be charged for the plan on the 19th of each month you are a Subscribe & Save Plan member.
  • 15% re-occurring discount. As a member of the subscribe & Save Plan, you are eligible for a 15% discount every time you put an order in place. You are qualified for the discount as soon as you purchase the plan.
  • Cancellation. After a purchase made with a Subscribe & Save Plan, you are not able to get a refund for the plan for the month the purchase was valid for but you can cancel for the following months.
  • Free samples & accessories. These are included for members of Subscribe & Save Plan only. These are not included in each order but the member will be informed when they will receive "extras" in their order.
  • Access to exclusive content. Exclusive access to tutorials, guides, tips & tricks in video, pdf, or audio format will be part of the membership program. Not all exclusive content is available but what is and will be available is up to ZenART Supplies sole discretion.

5. GENERAL

  • By registering with Zenartsupplies.co and joining the Reward & Referral Program, you agree to be bound by the terms and conditions set forth in these Terms and Conditions, as well as any other terms that may be associated with the Reward & Referral Program. ZenART Supplies reserves the right to cancel, modify, suspend or restrict the Reward & Referral Program, your account, the redemption of zen coins, or any aspect of the Program, including, without limitation, the zen coin conversion ratio and the zen coin expiration policy at any time. Any changes can be made without advance notice. ZenART Supplies may make these changes even though such changes may affect your ability to use zen coins already accumulated. You are responsible for remaining knowledgeable about the Program Terms and Conditions. A Member's zen coins balance, as reflected in ZenART Supplies records, shall be deemed correct. ZenART Supplies reserves the right to determine the amount of zen coins in any Member's account based on ZenART Supplies' internal records related to such Member's account. In the event of an inconsistency between the amount accrued in a Member's account as stated on any Member's receipt and ZenART Supplies internal records, ZenART Supplies internal records will control. ZenART Supplies assumes no responsibility for errors caused by incorrect Member information. Your right to transfer zen coins earned or granted under the Program is strictly limited. The sale of zen coins is prohibited and may result in the confiscation or cancellation of your zen coins as well as suspension or termination of your membership, which in each case shall be final and conclusive. All transactions involving zen coins and all Member accounts are subject to review and verification by ZenART Supplies. The zen coins balance in a Member's account may be unavailable for use when an account or transaction is under review. ZenART Supplies may revoke any Member's membership in the Reward & Referral Program at any time if such Member engages in abuse of the Reward & Referral Program or fails to follow the terms and conditions of the Program. Fraud or abuse relating to the accrual of zen coins or redemption of rewards may result in revocation of membership in the Program and may affect a Member's eligibility for participation in any other ZenART Supplies program, present or future. Zen Coins are non-transferable and cannot be redeemed for cash. The interpretation and application of the Program's Terms and Conditions are at the sole discretion and determination of ZenART Supplies. For more information or other questions, click on Contact Us.
  • The Terms and Conditions of the loyalty program are subject to change at ZenART Supplies’ sole discretion at any time and without notice to customers. Upon customer’s at-will termination of their Zenartsupplies.com registered account, or if a customer is termination for violation of these Terms and Conditions or other activities in violation of the intent and good faith intended use of this Site, all zen coins will immediately be forfeited and will no longer be redeemable. ZenART Supplies will make reasonable efforts to award zen coins as outlined above to all 1. registered and 2. qualifying Zenartsupplies.co customers but is not responsible for any technical or unforeseen errors that may occur.
  • Zen Coins are nontransferable, nonredeemable for cash, are nonrefundable and are not valid outside of Zenartsupplies.co. Purchases made outside Zenartsupplies.co are not valid for zen coin accrual (this includes, but is not limited to Facebook resell groups, Ebay, and Amazon).
  • Employees of ZenART Supplies are not eligible to participate in the Reward & Referral Program.

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Inspiration

What Does the Color Yellow Mean Within Art

What Does the Color Yellow Mean Within Art

What does the color yellow mean? The fiery hue in between green and orange in the color spectrum, it is the most vibrant pigment to ever grace our eyes. Being an earth tone, the yellow color palette is naturally a part of our daily lives.

What does yellow represent? It evokes strong emotions that we associate with certain universal experiences like watching the sunrise and sunset by the beach. In the meaning of colors, the yellow color palette is associated with light, knowledge (remember the famous light bulb?), and flourishing of life. We see it on a daily basis in our food, shelter, and nature - but have you ever asked yourself: what does the color yellow mean? To further understand how to use it in our art, daily lives and to gather yellow art inspiration, read along.

Yellow Color Palette: Origin

Its etymology came from the Proto-Indo-European word ghel that means to shin'. This language was spoken from 4500 BC to 2500 BC, during the Late Neolithic to Early Bronze Age. From here, terms such as gold, glitter, and gleam - all related to the yellow color palette, arose. The oldest yellow on record came from a family of earth colors made out of clay, where the first red pigments came from. It was first used in art during the prehistoric era - with a horse painting in the cave of Lascaux, France. That's one art inspiration! Today, that painting is estimated to be 17, 300 years old.

yellow art - Ancient cave paintings in Lascaux, France

Ancient cave paintings in Lascaux, France

The discovery of the yellow color palette created a huge demand. People made use of saffron, turmeric, and Garcinia tree resin to extract similar-looking pigments to use for everyday trade.

Fun fact: The yellows we see in nature (saffron, turmeric, eggs, lemons, etc) all contain an organic pigment called carotenoid - which gives them their yellow characteristic.

Yellow in the Ancient Cultures

In Ancient Egypt, the yellow color palette represented the might of the sun; thus anything colored yellow in their art meant imperishable, eternal, and indestructible. A small paintbox with yellow pigment out of orpiment - a deep-colored, orange-yellow mineral was even found in the tomb of King Tutankhamun upon its excavation.

yellow art - The sarcophagus of King Tutankhamun displayed in his burial chamber in the Valley of the Kings, EgyptThe sarcophagus of King Tutankhamun displayed in his burial chamber in the Valley of the Kings, Egypt

What does the color yellow mean in India?

Possibly because of its association with gold, the yellow color palette represented merchants in ancient India. Hindus wore this color as a symbol of sanctity during the Festival of Spring celebrations. Turmeric, or yellow ginger, were used in the kitchens and applied on the faces and bodies of subcontinental women, and used for their pre-wedding festivities and rituals. That's another yellow art inspiration!

Up to this day, it is considered a powerful repellent for its antioxidant, anti-bacterial and anti-inflammatory qualities. This explains the Indian custom of sprinkling turmeric water around the house before and after prayers, signalling a 'cleansing' of the home.

In China, only the Emperor and his household were allowed to wear yellow clothes. The royalty's special guests were also welcomed on a yellow carpet upon arrival.

Huangdi, the Yellow Emperor, is thought to be the founder of Chinese civilization due to the tremendous amount of inventions that took place during his reign - giving the yellow color palette a more symbolic meaning.

What is the yellow color palette's symbolism?

Since time immemorial, yellow has been associated with rebirth and knowledge. It inspires original thought and inquisitiveness, and researchers believe that it increases self-esteem and strengthens overall health and well-being! In the following section, we will talk about the role and importance of the yellow color palette in various festivities across different cultures.

Yellow as the color of spring

Spring is the season for symbolic renewal, and nature grows in harmony with this! Fresh flowers grow and bloom, the hours of daylight increases, and all over the world, people engage in festivities to celebrate a new life. Yellow, being the color of spring, plays a special role in this symbolic season for various religions in history and modern times. Let's take a closer look at some of them and maybe find more yellow art inspiration.

Yellow sunrise over the mountains

Easter

In Christianity, the beginning of spring commemorates Easter, or the resurrection of Jesus Christ. Most Christian children were accustomed to painting eggs, wearing brightly-colored clothes, and playing games of Easter-egg hunting growing up. However, Easter also welcomes a new life as it celebrates the end of chilly winter to herald the sprightly spring season. Hence, the floral beauty, enchanting fragrance, vibrant hues, and clear skies add to the charm of this season.

Colors also play specific roles in the Easter tradition. What does the color yellow mean in this season?

RED: Red is associated with the blood that Jesus Christ had shed for mankind; it represents the love and sacrifice of God the Father for humanity. In this article, we tackle up the symbolism of the color red more extensively.

WHITE: White signifies purity and grace.

YELLOW: Universally related to the brightness of the sun, yellow symbolises the anointing of God, happiness, and unending faith.

A funny bunny, one of the symbols of the Easter celebrations

Spring equinox

The word equinox hail from the Latin language that means "equality of night and day." It is the time of the year when light and darkness balance out, and day and night are at equal length with one another. In the Northern hemisphere, the equinox takes place on or after the first moon of spring, which is why it is also connected to the rebirth of Jesus Christ.

The Egyptians, Greeks, and Mayans also celebrated the resurrection of their own gods during this season. People in the ancient times performed rituals during the equinox to cleanse out old energy in themselves and in their homes.

Up until the 18th century, the equinox was considered the start of the new year in many parts across Europe. It represented light, life, and joyful beginnings.

Maslenitsa

The tradition of Maslenitsa goes back to the time of the pagans, when Russians would bid farewell to the harsh winter and welcome spring with open arms. Since then, certain practices of celebration to commemorate it has been observed in Russia. The rituals of Maslenitsa are very unusual yet interesting, because they combine the end of winter rituals and the opening of spring festivals.

The activities are generally observed for three weeks, but let us narrow down the season's most important symbolism.

During the Maslenitsa celebration, Russians eat as many pancakes as possible! They are freshly made and eaten every day, and in doing so - people hope to consume the sun's warmth and energy. Since spring is coming, nature seems to wake up from a long hibernation during the winter. Bears were considered masters of the forest, and people bring them pancakes as an offering and a way of welcoming spring together.

Pancakes on Maslenitsa Festival

The grand finale of the pancake week is burning the effigy of Maslenitsa, a straw-stuffed doll, dressed in female clothes, which marks the imminent end of winter. In the old days, people also threw pancakes into the fire as a form of funeral repast for the "dying" winter. Art inspiration, how about an effigy of Maslenitsa?

Maslenitsa's final day (which usually falls on a Sunday) is dedicated to forgiveness. It is a day when people ask for the forgiveness of others, and forgive those who have wronged them as well. They end it with a light heart before a final round of festivities - full of dancing bears, fireworks, and delicious food to top it all off!

Nowruz

Coming from the Persian word that means "new day", Nowruz falls on the first day of the first month of the Iranian calendar. It has been celebrated for over 3,000 years, originating from Iranian and Zoroastrian roots. This occasion marks the beginning of spring and the vernal equinox; and the return of the spring was seen to have great spiritual significance, symbolizing the triumph of good over evil and joy over sorrow.

The moment the Sun crosses the celestial equator and equalizes night and day is calculated exactly every year, and families gather together to observe the rituals. Yet, above all these celebrations - Nowruz celebrates the possibility of a new life.

Yellow's Dominance in Religion

Now, what does the color yellow mean spiritually? As the color of light and divinity, the brilliance of the yellow color palette represents holiness in Christianity. This is evident in the golden halo that appears on top of the head of Christ, and the blinding light that emanates from the 'chosen ones'. These are best represented in the religious paintings that gained much popularity during the Renaissance era. Yet, due to its off-white property, yellow was also associated with Judas Iscariot and heretics that represented corruption and wickedness.

yellow art - The Peruzzi Altarpiece, Giotto di Bondone. Gold and tempera on panel, 1300 ca.

The Peruzzi Altarpiece, Giotto di Bondone. Gold and tempera on panel, 1300 ca.

In Buddhism, yellow has the highest symbolic value through its link with the saffron robes of monks. This color, previously worn by criminals, was chosen by Gautama Buddha as a symbol of his humility and separation from materialist society. Saffron yellow signifies renunciation, desirelessness, and humility. It is the color of earth, and a symbol of rootedness in the earth.

The Yellow Color Palette in Nature

Being an earth color, yellow has an exceptional presence in nature - especially in the flower blooms that we grow in our gardens. Each kind of yellow flower carry an interesting symbolism, and we will discuss some of these below.

Daffodils

I wandered lonely as a cloud

That floats on high o'er vales and hills,

When all at once I saw a crowd,

A host of golden daffodils;

Beside the lake, beneath the trees,

Fluttering and dancing in the breeze.

- An excerpt from William Wordsworth's poem 'I Wandered Lonely as a Cloud'

A field of golden daffodils

Daffodils represent rebirth and new beginnings. In the poem, the author was feeling gloomy when he chanced upon thousands of golden daffodils. The sight immediately brought him joy; and from that point on, each time he was alone with his melancholic thoughts, he just remembers the dancing daffodils and feels happiness inside. Remember the dancing daffodils for some yellow art inspiration.

Marigolds

Marigolds, on the other hand, are called the "herbs of the sun", and represent passion and creativity. Its name came from the phrase "Mary's Gold," since early Christians placed flowers instead of coins on Mary's altar as an offering. However, they are also known to symbolize cruelty, grief, and jealousy.

Sunflowers

With brilliant yellow petals also known as "rays," sunflowers are a classic favourite art inspiration. They grow into the direction of the sun, and thus were named as such. Today, it is admired for its charm and delightful disposition, and also sourced out for their seeds and oils -- great in cooking and skincare!

Meaning of yellow roses

It was not until the 18th century that yellow roses were discovered growing wild in the Middle East (Find out more about red roses in this article).


Yellow flowers and roses bouquet

Yellow roses gained their reputation as an excellent source of cheerfulness and optimism. But you may ask - What does the color yellow mean in rose symbolism? They give a message of appreciation and love without the romantic notion of red roses. These flowers are a good bunch to give to your friends and family for well-wishers of health and speedy recovery, or to simply show your appreciation. They are an interesting subject for artworks, too! If you want to learn how to paint roses with oil paint, check out this very detailed yet easy tutorial on our Youtube channel!

Altai Mountains

The Altai Mountains is a mountain range in Central and East Asia, where Russia, China, Mongolia, and Kazakhstan come together - has been listed as one of UNESCO's World Heritage Sites. The name, in Turkic Alytau or Altay, means Al (gold), tau (mount); the "Mountains of Gold." This mountain range is rich in many natural resources like iron, gold, mercury, manganese, and marble. It is also the source of the Ob and Irtysh Rivers, two of the major rivers in Asia.


Did you know?

In the animal kingdom, yellow can also symbolize impending danger. The yellow color palette is widely used in aposematism or the appearance of an animal that warns a predator against attacking it.


The Yellow Color Palette in Art

Because of its positive, and sometimes overwhelming (when used too much!) qualities, the yellow color palette was widely used in the history of art by many different artists, but most utilized by the 19th-century Impressionist movement.

Joseph Mallord William Turner

Joseph Mallord William Turner, or "The Master of Light" is an Impressionist who loved using the yellow color palette in his works. His paintings are famous for depicting an almost spiritual magnificence of light, as seen in nature. However, his contemporaries used to mock him and critics stated that he had yellow fever because of the color's abundance in his works. Yet, this did not stop him. He continued to create more yellow paintings, and by the end of his life, his works were all about the sun. Today, Turner is celebrated for his great command of the yellow color palette, and is considered as one of the greatest artists who ever lived.

yellow art - "Sunset on the River", Joseph Mallord William Turner. Oil on canvas, 1805

"Sunset on the River", Joseph Mallord William Turner. Oil on canvas, 1805

It is undeniable that J.W. Turner was a great genius in his command of color, yet he found a way to incorporate the yellow color palette in almost all of his works - showing how important this noble color was to him. At the end of his life - Turner's paintings were all about the sun. It makes one wonder as to what does the color yellow mean for Turner, that he dedicated a major part of his life in trying to depict this beautiful hue.

Gustav Klimt

"Whoever wants to know something about me ... ought to look carefully at my pictures."

- Gustav Klimt

Klimt is another artist who is known for his wide usage of gold in his works. He began his career with a group called "Company of Artists", who took frequent trips to Venice to work on mosaic and mural projects inspired by the Art Noveau movement. Their early years inspired his gold leaf technique and unique imagery. He began to incorporate these styles into his personal paintings; and out of all his body of works, the artworks done during his Golden Phase were the ones that made his mark in art history.

Gustav Klimt's Golden Phase gained much attention with his most famous "The Kiss" - completed in 1908. It portrays a man and a woman as they peacefully embrace in a patch of shimmering flowers. Clad in contrasting patterns and predominantly composed of gilded forms, they encompass the decorative focus of Klimt's Golden Phase. - The Splendid History of Gustav Klimt's Glistening "Golden Phase" (by Kelly Richman-Abdou, My Modern Met, 2018). How about some gold for art inspiration?

yellow art - The Kiss (Lovers), Gustav Klimt. Oil and gold leaf on canvas, 1907-1908

The Kiss (Lovers), Gustav Klimt. Oil and gold leaf on canvas, 1907-1908

Vincent Van Gogh

Vincent Van Gogh, an avid student of color theory, used combinations of yellow and purple in several of his paintings to achieve maximum contrast and harmony.

His usage of the yellow color palette evokes a certain feeling of nostalgia. The Yellow House, originally titled "The Street", is an oil painting of a house where the artist rented four rooms together with his friend Paul Gaugin. Located in Arles, France, they created a shared studio space out of these rooms. Vincent loved the yellow house so much that he created a graphite sketch and watercolor variations of this painting, which he later on sent to his brother Theo.

What does the color yellow mean for Vincent Van Gogh? It was suspected that Van Gogh had xanthopsia - a color vision deficiency in which there is a predominance of yellow in vision due to a yellowing of the optical media of the eye. This explains the juxtaposition in his colors that make his works more vibrant - a phenomenon he would explore more deeply and set him apart from other Impressionists.

yellow art - "The Street" aka The Yellow House, Vincent Van Gogh, 1888

"The Street" aka The Yellow House, Vincent Van Gogh. Oil on canvas, 1888

Impressionists

The impressionist movement of the 19th century was primarily characterised by small, thin, and loose, painterly brushstrokes. Compositions were mostly landscapes and outdoor scenes in a glimpse. The main emphasis in Impressionist works is the accurate depiction of light and its changing qualities, often accentuating the effects of the passage of time.


Fun fact

Did you know that the first impressionist in America was actually a woman? You may want to check out the intriguing story of Mary Cassatt here and use her as art inspiration.


Impressionists played with bright colors to show shadow, value, and imagery instead of focusing on details. Synthetic pigments for artists' paints also grew in options, providing Impressionists with vibrant colors other artists have never used before.

Claude Monet

Claude Monet, the father of Impressionism, was interested in the beauty of the subtle changes in the atmosphere. In 1917, he painted Water Lilies in Giverny - a vibrant image of water lilies in a pond reflecting the change of light in its surroundings. Monet utilized the yellow color palette in this work.

yellow art - Water Lilies in Giverny, Claude Monet. Oil on canvas, 1917Water Lilies in Giverny, Claude Monet. Oil on canvas, 1917

Architecture

What does the color yellow mean in architecture? Quite surprisingly, the yellow color palette plays a big role in its history and advancement.

Let's take a look at a few natural yellow rocks that were used in ancient architecture:

Travertine

The largest deposits of travertine in the world are found near Tivoli, Italy; formed in hot springs and limestone caves. It has been used in many famous constructions in history, dating back to the first Dynasty of Egypt in 3200 BC! The largest known building made entirely of travertine is the Coliseum in Rome, completed in 80 AD by Imperator Vespasiano - as a form of honouring the grandeur of the Roman empire. Up to this day, Tivoli remains to be the world's largest suppliers of travertine.

Lemon yellow travertine block stone

Bath stones

Obtained from the Combe Down in Somerset, England - bath stone is an oolitic limestone made of calcium carbonate granules. This secret to the famous golden-colored walls of Bath, England is also referred to as a freestone, which means it can be carved in any shape or direction without breaking structure. This characteristic makes it a very popular choice of material for the construction of churches, houses, and public buildings all over England.

Limestones

The Great Pyramids of Giza remain to be one of the world's largest mysteries - both for its real purpose and the manner of how it was built.

Most scientists believe that the limestones used for its construction were transported from nearby quarries, as these stones are formed in clear, warm, and shallow waters. It is estimated that 5.5 million tonnes of limestones were used in the construction of the Great Pyramid's core along with granite, mortar, and basalt.


Did you know?

Indian yellow used to be a very controversial pigment? The color was originally manufactured from rural India from the urine of cattle fed only on mango leaves and water! The urine would be collected and dried, producing foul-smelling yellow balls of raw pigment, called puree. The process was allegedly declared inhumane and outlawed in 1908 as the cows used for production were extremely undernourished.

Ball of raw Indian yellow


Practical art knowledge

Natural, organic yellow dyes for fabric and fibres can be created from blossoms, leaves, roots, and barks of many different plants. The key is to gather them during the right season. Watercolor papers are naturally yellow because they are composed of water-absorbent fibres.

The yellow color palette can be used as an additive, mixed with different pigments to add light and brightness for glazes and lighter tones. Since yellows are not as strong as whites, this palette can be used as natural highlights in all painting genres.

Yellow as a binder
Egg tempera

Classic tempera paintings were mostly done using egg tempera, known for its capacity to produce vibrant, jewel-like paintings. One advantage of this is that its colors do not change over time, and no glaze needs to be added afterwards. With egg tempera, only the yellow yolk of the egg is used, but small amounts of vinegar and water are added before mixing it with powdered pigment This is to prevent the paint from cracking over time.

Christina's World, Andrew Wyeth. Watercolour painting in egg tempera, 1948

Christina's World, Andrew Wyeth. Watercolor painting in egg tempera, 1948

Linseed Oil

Linseed oil is a yellowish painting medium obtained from dried, ripened seeds of the flax plant. It may be used individually or mixed with thinning solvents, making the paint more transparent and glossy. It is also an edible oil used as a nutritional supplement, being a good source of omega-3 fatty acids! In parts of Europe, linseed oil was traditionally eaten with potatoes and quark, enhancing their otherwise bland flavors.

Gum arabic

Known as acacia gum or gomma arabica, gum arabic is made of the hardened sap of the acacia tree, resulting in a natural yellow gum.

Since it dissolves easily in water, gum arabic is used as a binder for watercolor paintings, as well as to create watercolor paints, with pigments suspended in the gum arabic in varying amounts. In watercolor paintings, gum arabic results in a paint film, increasing luminosity and preventing the colors from lightening

#zenartcolors

In our color palettes, ZenART included the essential yellows to use to create your desired work of art. Always remember: high-quality oil paints don't yellow with the passage of time.

What does the color yellow mean - yellow color palette

ZenART Supplies oil paints from the Essential Palette in use during one of my en-plen-air painting sessions

Cadmium (deep) Yellow Hues

Cadmium yellows are a vibrant bunch of yellow color palette that's leaning more towards the orange-y side, so it can easily be used to render flowers and sunsets. They are very striking, vibrant, and bold to the eyes. The main ingredient of cadmium is Greenockite, a rare natural mineral known in nature. It has cadmium sulfide, prepared with an acid solution and heated with hydrogen gas until a powder was formed. Hues ranging from a lemon yellow to a deep orange were made in this way.

Lemon yellow

As the name suggests, lemon yellow is a pale yellow color palette derived from the color of the lemon fruit. It has low hiding power (more translucent) and as compared to the cadmium yellow, this color is brighter and more striking to the eyes. You can use this to render lemons, vibrant flowers, do glazes, and create contrasts in your compositions.

What does the color yellow mean - Yellow color palette - Lemon yellow, Indian yellowZenART Supplies Oil Paints Impressionist Palette

[easy-tweet tweet="Fun fact: Did you know that Lemon yellow was a Crayola color from 1949 to 1990?" template="light"]

Yellow ochre

Ah, the mother of all yellows - yellow ochre! It is a natural mineral clay color, found throughout the world. From this pigment, other yellow color palette hues were made from. Yellow ochre is an essential color to have when creating skin tones.

What does the color yellow mean - Yellow color palette - Ochre yellowZenART Supplies Oil Paints Portrait Palette

Zesty lime

A beautiful yellow-green pigment, lime was considered to be a life-saving color during the 18th century, when voyages were deadly until sailors were given citrus fruit! They cured scurvy for British sailors then, and is now a great source of many important vitamins, especially Vitamin C.

Yellow in the modern era

Today, the yellow color palette has retained its associations in history. It still carries a specific brilliance and magnificence in society, being a symbol of sunshine, hope, and happiness. Still, the conflicting symbolism of the color still remains.

What does the color yellow mean in the modern era? Bright yellow is a color that captures attention, and when used in combination with black, creates one of the most striking color combinations that can be seen from long distances. This is why school buses, taxi cabs, and traffic signs (very evident in New York!) are all painted yellow and black.

What does the color yellow mean - yellow color palette - NY taxis

Yellow taxi cabs in New York

Yellow gemstones are believed to aid in clarity for decision-making, boost concentration, increase energy, and offer relief from burnout, panic, nervousness, or exhaustion.

Tropical countries have a lot of yellows in their food too, for the color represents heat, life, and happiness. In Southern Italy, yellows are abundantly used in their ceramic art practices. Mexico and Cuba have yellow cars and walls in their buildings - to represent light and abundance in nature. Russia's mental asylums are called 'yellow houses', associated with its encouragement of hope and optimism in people.

Fashion

What does the color yellow mean in fashion? During the Victorian Era, brilliant yellow was used sparingly. Ladies were advised to wear modified hues of yellow like butter-yellow and primrose to avoid the color from overpowering the wearer It was considered to be particularly becoming to brunettes and ladies with black hair as it neutralized the yellow and orange undertones in their skin, thereby whitening and brightening the complexion. The yellow color palette was also used in shoes, gloves, hats, and jewellery laid with gold.

Dolce & Gabbana - Runway RTW - Spring 2016 - Milan Fashion Week

Dolce & Gabbana Fashion Show (Runway RTW, Spring 2016 - Milan Fashion Week)

Since then, yellow has been a popular choice in fashion for both men and women, as the color brings forth a joyful disposition. This 2019, yellow is the biggest color trend for spring.

Feng Shui

In feng shui, yellow belongs to the fire element.

Like the sun, the yellow color palette wakes up any dull room. This is especially true in cold countries where the sun tends to shine a little less. Yellow painted walls give off a cheerful and uplifting vibe, creating a cosy feeling for your home and office.

What does the color yellow mean - Yellow color palette - Sunset

In many ways, the use of yellow color is identical to the feng shui use of orange color, as both are a gentle expression of the fire feng shui element. A strong, vibrant yellow color palette should be used in moderation in some very important areas in your home. The centre or the heart of your home will thrive in yellow; southwest areas to be filled for love and marriage; and northeast for spiritual growth and cultivation. Since yellow is an appetizing color, it is to be used sparingly in the kitchen and dining! This will encourage people to have a more joyful and welcoming disposition.


There is still so much history in the yellow color palette to be discovered, but we hope we were able to answer your query on what does the color yellow mean. What I have provided you with is a brief summary of the color's practical knowledge and uses that you can easily incorporate into your daily life! Did you find it useful? What color would you like to read up on next? Let me know in the comments below! :)


- MEET THE AUTHOR-
Ardak Kassenova, ZenART Supplies co-founder, @ardak_zenart
Ardak Kassenova is a London based contemporary artist, co-founder and creative director of ZenART Supplies. Her visual style-contemporary impressionism-share similar aesthetic qualities with those by the French Impressionists. After 20 years of a successful corporate career, becoming a mother to two wonderful girls, and with the continuous development of her practice by taking private lessons from the best artists she could find; Ardak decided it's time to align her life with her true passion, Art. Driven by this passion and her corporate leadership background, she co-founded ZenART.
"My heart and soul were always with Art, and since my childhood as long as I remember myself, I was dreaming to be an artist. I was painting after work, when I had time, and teaching myself through the books, videos, visiting art galleries and museums. I've been very curious about different techniques and styles, and therefore accumulated knowledge and experience on a variety of mediums."
Read more about Ardak Kassenova in this feature. Say hello to @ardak_zenart on Instagram!

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